The Beauty Hall Of The Future Is Interactive
One of the most interesting trends of late has been for luxury brands to incorporate digital experiences into retail environments. Burberry and... Read More
Expert Opinion: Using Digital To Get Customers To The Counter And Build Loyalty
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The following article was published in The Autumn Edition 2012 of Pure Prestige magazine. Founding member of TFOL Barny Macaulay, discusses how... Read More
Electrolux And The Future Of Home Cooking
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On Friday, TFOL were invited by Electrolux to The Royal Geographical Society to experience their new luxury home kitchen range. On arrival... Read More
How Fashion Brands Are Using Pinterest To Get Closer To Customers
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Pinterest’s incredible growth has forced brands to sit up and take notice. Some of the world’s biggest fashion brands, having now acclimatised... Read More
Burberry Leads The Way With Pioneering UK Flagship Store
Today TFOL visited the new Burberry store on Regent’s Street, London, which opened to much fanfare yesterday. Burberry has lead the way... Read More
5 Approaches To Video That Luxury Brands Are Using To Build Their Profiles
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Having previously discussed the importance of brands viewing themselves as online publishers, we thought it would be interesting to explore some contemporary... Read More
Touch: The Game Changer In Luxury Digital Marketing
It’s no secret that luxury and premium brands have been slow to adopt digital channels to build closer relationships with their customers. Traditionally,... Read More
What Brands Can Learn From Team GB’s Olympic Cycling Success
The British Cycling team were undoubtedly the most successful part of a very successful Team GB performance at the London 2012 Olympics.... Read More