5 Marketing Approaches To Look Out For In 2013
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/Print : The rise of the luxury magazine With handheld devices driving a new industry in published content, you’d think it would... Read More
Industry Insiders – Best Of 2012
As the year draws to a close, we have asked a few key people in the world of media, marketing and technology their... Read More
Hilton’s Innovation // Vacheron Constantin Using Digital // Mercedes Show Gratitude On Facebook // Vogue Online Competition Increases Engagement
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This week we talk about Hilton Hotel’s positioning as the most innovative luxury hospitality brand, Vacheron Constantin’s use of digital to build... Read More
Net-A-Porter To Start Print Issue // Luxury Retailers In Brazil // Christian Louboutin Open Men’s Store In London
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This week we talk about online retailer Net-A-Porter’s plans on opening printed magazine, luxury retailers targeting Brazil after boom in sales, and... Read More
Hermes “8 Ties” Interactive Look-Book In Selfridges // Day-Only Rooms In Luxury Hotels // Louis Vuitton TV Advertising // Ermenegildo Zegna Enters Google+
This week we talk about Selfridges hosting an interactive look-book of Hermes’s latest tie collection, the rising popularity of day-only rooms in... Read More
Prada Release iPad App // Luxury Brands On Facebook // Emergence Of The Male Fashionista
This week we talk about Prada’s iPad app release “Il Palazzo”, whether fans of luxury brands’ Facebook pages are active social network... Read More
How Mobile Travel Apps Can Enhance The Luxury Travel Experience
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Our ever-growing reliance on smartphones in every aspect of our lives is, to no small extent, a result of the growth in... Read More
Differences Between Twitter And Facebook For Luxury Brands // Harvey Nichols Ready To Unveil Beauty Bazaar // Xiu Team Up With Salvatorre Ferragamo // YSL Rebrands
This week we talk about how luxury brands may benefit more from Twitter than Facebook, Harvey Nichols unveiling of new in-store Beauty... Read More
How Luxury Brands Are Using Instagram
A picture is worth a thousand words, but what’s the value of an Instagram picture to a luxury brand? Instagram’s phenomenal success... Read More
Mulberry Sales Drop // Chanel And Barney In New York // Rebecca Glenapp On E-Commerce // Luxury Brands Cautious On Move To Amazon
This week we talk about why Mulberry’s latest results show a drop in sales, Chanel and Barney’s new campaigns in New York,... Read More