Retailers Use Tech In-Store To Drive Sales // Fashion And Tech In China // Mobile Integration In Luxury Vehicles // Mobile Drives Hotel Bookings
This week, mobile devices conquer the news. From playing a key role in gathering consumer insights and communicating exclusive customer offers in-store... Read More
5 Trends For Luxury Travel In 2013
A new year invariably brings a new set of trends for the travel world, and the luxury sector is no exception. As... Read More
TFOL At: The Beauty Symposium
This week TFOL attended The Beauty Symposium at One Alfred Place organised by beauty industry veteran Stirling Murray and his consultancy, The... Read More
London Fashion Week – A Digital Review
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Digital Fashion Shows, digital marketing, digital marketing for brands, Google Glass, Google Plus, innovation in luxury, London Fashion Week, luxury marketing, luxury travel, new expectations in luxury travel, social media for fashion, the future of the fashion show, Topshop digital, Vine and fashion week
///Over the past few years London Fashion Week has gone from Paris and Milan’s ‘quirky cousin’ to at long last, an established... Read More
Consumers Given A Front Row Seat To Digital Fashion Shows // The New Luxury Traveller // The Psychology Of A Luxury Purchase
New definitions of luxury travel, new ways to access the best fashion shows and the introduction of the first ever Global Kids... Read More
PPR’s Digital Academy Now A Permanent Fixture // Johnny Walker Creates Luxurious Brand Hub // The Rise Of Experiential As Customer Reward
In this week’s news recap the theme seems to be the rise of experiential marketing and how brands can connect with the... Read More
TFOL At Large: Digital 2013 Predictions Event
Today TFOL attended a breakfast event, Predictions for Digital 2013 organised by Propel London, held at The Mayfair Hotel. The opening address was... Read More
Cartier Release Short Film // Luxury Brands Optimise For Mobile // Valentino Opens Menswear Store
This week we talk about Cartier’s short film released in build-up for Valentine’s Day, how important mobile is to luxury brands, and... Read More
Re-Defining Luxury // Brands Increase Digital & Social Spend // The Importance Of Personalisation
This week we talk about whether luxury is being re-defined with the modern perceptions of luxury changing, the rise in spending by... Read More
Celebrating The Worlds Most Eagerly Anticipated Launches At The VeryFirstTo Luxforecast, Spring 2013
Last night we were very kindly invited to the inaugural Luxforecast awards from VeryFirstTo. VeryFirstTo Luxforecast is an unprecedented ongoing index of... Read More