3 iOS Apps Creating A Luxury Mcommerce Experience
Since the SS14 fashion week season began in New York earlier this month, luxury brands have been busy releasing iOS apps in... Read More
Social Media Preview: London Fashion Week S/S14
Over the next 5 days London Fashion Week will play host to 58 shows, 15 presentations and 52 official events and that... Read More
Luxury Brands And The Evolution Of Branded Video – 5 Creative Approaches
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branded content, branded video content, cartier destinee, chanel once upon a time film, digital marketing, digital marketing for brands, digital strategy for brands, fashion brands, FASHION MARKETING, innovation in luxury, j'adore Dior le parfum, just so london, les bentley boys, long form video, luxury brands, miu miu the women's tales, mobile, online content, ooyala report, tablet and mobile, TFOL, the future of luxury
///Vine’s instant success and Instagram’s hurried response by way of Instagram Video should serve as proof if it were needed how much... Read More
The Future Of Luxury Affiliate Marketing: 5 Tips For Success In 2013
In January 2013, a joint report published by the IAB (Internet Advertising Bureau) and PwC (Price Waterhouse Coopers) revealed that the affiliate... Read More
TFOL Talks To: Scott Morrison, Marketing And Commercial Director, Diesel UK
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branded content, Diesel Marketing, digital marketing, innovative digital campaign, luxury denim, premium denim, Renzo Rosso Diesel, Scott Morisson Diesel Uk, social media and ecommerce, social media ROI, social media strategy, Studio Africa Diesel, Studio Africa Edun, the customer journey, the future of luxury
///Diesel’s innovative and playful marketing approach stands as testament to the spirit behind its founder’s personal motto ‘Only the Brave’. The Future... Read More
TFOL Talks To: Ed Holmes, General Manager, L’Oréal Australia
L’Oréal Luxe’s portfolio of brands can lay claim to some of the beauty industry’s most prestigious and desirable names; Yves Saint Laurent... Read More
TFOL At: Empty13 Event – Your Customers Do Not Want To Be Your Friend
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Bite Communication, chris maples spotify, customer strategy, debate your customers do not want to be your friend, Digital, digital marketing, digital marketing for brands, empty13, experiential marketing, fru hazlitt itv, justin pearse empty13, mobile, online marketing, social media, social media and ecommerce, social media retail, twitter
///Today TFOL attended the latest empty13 event. Organised by Bite the topic for debate was ‘Your Customers Do Not Want To Be... Read More
TFOL At: The Future Of Advertising Conference
This week TFOL attended The Future of Advertising event held at BAFTA. Organised by the APA, the IPA and The Marketing Society... Read More
3D Printing And Luxury // The Top 5 Emerging Luxury Markets // New Perceptions Of Luxury
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As befits Spring this week’s stories of note centre around the idea of ‘The New’ – new ideas, new markets, new technologies.... Read More
Retailers Use Tech In-Store To Drive Sales // Fashion And Tech In China // Mobile Integration In Luxury Vehicles // Mobile Drives Hotel Bookings
This week, mobile devices conquer the news. From playing a key role in gathering consumer insights and communicating exclusive customer offers in-store... Read More