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Nov
2012
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Differences Between Twitter And Facebook For Luxury Brands // Harvey Nichols Ready To Unveil Beauty Bazaar // Xiu Team Up With Salvatorre Ferragamo // YSL Rebrands

This week we talk about how luxury brands may benefit more from Twitter than Facebook, Harvey Nichols unveiling of new in-store Beauty Bazaar experience, Chinese online retailer Xiu partnering with Salvatorre Ferragamo to create an official store, and the issues regarding Yves Saint Laurent’s rebranding.

Forbes – The good news is that social communities are growing steadily for luxury brands. The bad news however is that, if you post to a luxury brands’ Facebook page you’re unlikely to receive a reply. There’s more hope though if you use Twitter.
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The Telegraph – Harvey Nichols is getting ready to unveil its new Beauty Bazaar, promising ‘an experience like no other.’ Their launch campaign Love Thyself captures ‘the transforming nature of the in-store experience and the notion that at the end of the experience you will look so good you’ll even fall in love with yourself.’  Read more…

Want China Times – China’s biggest luxury and online fashion site xiu.com teams up with Salvatore Ferragamo to create an official store, paving the way for future ecommerce collaborations with Western luxury brands. Read more…

Luxury Daily – Luxury car manufacturers and jewellers are using augmented reality apps to impress consumers with virtual experiences. Read more…

Business Week – As the controversy surrounding the rebranding of YSL to Saint Laurent rumbles on, nostalgia and affection for the old logo sees fans keen to get hold of vintage items. Read more…


Social News Daily – Prepare to see people being pulled over for Facebooking and driving. Mercedes Benz’s new SLK Roadster will feature social integration. New telematic technology will allow drivers to interact with Facebook and other sites from behind the wheel. Read more…

Forbes – Alfred Dunhill’s CMO talks about their digital strategy and says ‘the luxury market is in migration.’ Now that shopping is a global hobby Dunhill reveal how they approach marketing to men in a sector traditionally dominated by women’s brands.
Read more…

Vogue UK – Prada invest £32 million to sail in the 2013 America’s Cup, just don’t call it a yacht. It’s ‘an industrial artefact that happens to sail on the ocean’ says Prada CMO Bertelli. Read more…

 

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