TFOL Snapshot 29.05.15
Interactive fabrics that you can swipe right on, luxury cars being designed to be wirelessly charged are just two of... Read More
E-commerce In China: 7 Key Areas To Get Right For Online Brand Success
Chinese e-commerce giant Alibaba laid claim to the world’s largest global IPO in 2014 serving as a timely reminder that... Read More
When will wearable technology become ready to wear?
Apple’s iWatch launch gave the discussion around wearable technology a new boost for the fashion industry. However, as a recent... Read More
Veuve Clicquot Champions Innovation Launches International Design Contest
Since its creation in 1772, Veuve Clicquot has played an instrumental role in establishing and evolving the champagne industry. In... Read More
How British Designers Are Shaping The Future Of Luxury At London Fashion Week
The tents at Somerset House are gone and the fashion crowd has moved on to the next stop in Milan.... Read More
Leading Luxury Brands Merging Digital And Physical Spheres Through Innovative Retail Store Designs
Today we’re highlighting some of the latest advancements in retail store design with a particular focus on the role of... Read More
British Heritage Brand London Morgan – Representing Britain’s Last Independent Family-Owned Car Manufacturer – Celebrates Quintessential And Innovative Luxury
Symbolising the beginning of an exciting new chapter for Britain’s automotive legacy, London Morgan, the official London dealership of The... Read More
3 Ways Digital Innovation Is Driving Engagement In The Luxury Car Market
The luxury car sector has long been a leader in adopting the latest technology for design, manufacture and in-car systems... Read More
3 Trends Creating A New Breed Of Luxury Traveller In 2014
With totally different expectations from previous generations, what does the contemporary luxury traveller look for when selecting a holiday destination,... Read More
Middle East Claims Crown As Fastest Growing Luxury Hotspot
According to a new report from Ledbury Research, Qatar can claim to being the fastest growing luxury market globally, making... Read More
The Importance Of Packaging In Engaging An Online Audience
On Tuesday the 1st of October 2013 The Beauty Symposium in association with Red Tree Consultancy provided a seminar at... Read More
Luxury 2020: 3 Trends Reshaping The Luxury Market
Over the past 10 years there has been an explosion of wealth and spending across emerging markets causing the luxury... Read More
The Telegraph Announce Launch of New Luxury Print Magazine and Website
Mark Twain once commented ‘reports of my death have been greatly exaggerated’ could this now apply to print magazines too?... Read More
TFOL Talks To: Diana Verde Nieto, Founder of Positive Luxury
Sometimes inspiration is just around the corner, and so it was when we popped round to the Shoreditch offices of... Read More
3 iOS Apps Creating A Luxury Mcommerce Experience
Since the SS14 fashion week season began in New York earlier this month, luxury brands have been busy releasing iOS... Read More
London Fashion Week S/S14- Online Content Review
Now that the dust has settled on London Fashion Week Spring/Summer 14 it’s time to take a quick look at... Read More
Luxury Car Manufacturers Develop Apps For Google Glass
As recently as early 2012, the idea of augmented reality glasses seemed like science fiction, but when search giant Google... Read More
Social Media Preview: London Fashion Week S/S14
Over the next 5 days London Fashion Week will play host to 58 shows, 15 presentations and 52 official events... Read More
Brazil’s Wealth Revolution – Trends, Opportunities and Challenges
Readers of The Future of Luxury can purchase the Brazil Wealth Segments by Ledbury Research with an exclusive 20% discount. To... Read More
Luxury Brands:Top Tips For Creating a Social Media Strategy In China – Part 2
In the second part of our run down of top Social Media tips for western luxury brands looking to enter... Read More
Luxury Brands:Top Tips For Creating a Social Media Strategy In China – Part 1
Opportunities abound for western luxury brands seeking to establish themselves in the Chinese market. Those who’ve made the transition successfully... Read More
Luxury Brands Continue To Move Into Hospitality
The recent news of LVMH’s acquisition of Caribbean Hotel St. Barth Isle de France, coupled with rumours of intentions to... Read More
Are Online Retailers Missing Out On Opportunities To Attract Male Shoppers?
A new report into the UK’s biggest fashion spenders has highlighted a window of opportunity for brands looking to attract... Read More
Digital Luxury Marketing In Russia – L2 Report Reveals Local Knowledge Gap
Digital innovation think tank L2 have found that despite having a strong and established presence in Russia, luxury brands aren’t... Read More
Audi To Launch The First Car With 4G Capabilities
The German auto company have released their new car model, the S3 Sportback, which will feature an Audi Connect Infotainment... Read More
McDonalds Jumps on the Luxury Bandwagon
What do we think of as the main pillars of a luxury brand? Perhaps craftsmanship, exclusivity or the highest quality... Read More
Wearable Tech: A Game-Changer For Luxury Brands?
According to research company Canalys, 330,000 smartwatches were sold in 2012, with around 500,000 due to be sold this year.... Read More
TFOL Radar: Finlay & Co.
The new ‘Radar’ series brought to you by the team at The Future of Luxury showcases the luxury brands making... Read More
Luxury Brands And The Evolution Of Branded Video – 5 Creative Approaches
Vine’s instant success and Instagram’s hurried response by way of Instagram Video should serve as proof if it were needed... Read More
TFOL Talks To: Marcel Knobil, Founder, VeryFirstTo
As part of our ongoing series of interviews with luxury industry leaders TFOL was pleased to spend an afternoon in... Read More
The Future Of Luxury Affiliate Marketing: 5 Tips For Success In 2013
In January 2013, a joint report published by the IAB (Internet Advertising Bureau) and PwC (Price Waterhouse Coopers) revealed that... Read More
Emerging Market Luxury: In Search Of Success
The emerging markets of the BRIC countries have become a hot bed of growth for the luxury sector. Consumers from... Read More
The Most Anticipated Luxury Launches: The VeryFirstTo Luxforecast Awards Summer 2013
The results of the VeryFirstTo Luxforecast Awards are in! The list covering the most eagerly anticipated luxury launches of Summer... Read More
TFOL Talks To: Scott Morrison, Marketing And Commercial Director, Diesel UK
Diesel’s innovative and playful marketing approach stands as testament to the spirit behind its founder’s personal motto ‘Only the Brave’.... Read More
TFOL At: The Luxury Law Summit
Social responsibility was one of the overarching themes at last week’s Luxury Law Summit. The inaugural event organised by The... Read More
The Race Is On: Becoming The UK's First Widely-Known Indian Luxury Brand
The rewards to be reaped for luxury brands that make a success of their presence in emerging markets has been... Read More
Luxury: The Most Sustainable Of Concepts
As new luxury markets expand around the world against a backdrop of mounting social and environmental concerns, the idea of... Read More
TFOL Talks To: Ed Holmes, General Manager, L’Oréal Australia
L’Oréal Luxe’s portfolio of brands can lay claim to some of the beauty industry’s most prestigious and desirable names; Yves... Read More
TFOL At: Empty13 Event – Your Customers Do Not Want To Be Your Friend
Today TFOL attended the latest empty13 event. Organised by Bite the topic for debate was ‘Your Customers Do Not Want... Read More
TFOL At: The Future Of Advertising Conference
This week TFOL attended The Future of Advertising event held at BAFTA. Organised by the APA, the IPA and The... Read More
4 Marketing Strategies Luxury Brands Are Using To Influence China’s Wealthy
Europe has become the destination of choice for China’s wealthy. Four out of the top five countries they plan to... Read More
TFOL Talks To: Rosanna Falconer, Head Of Digital At Matthew Williamson
The Future of Luxury headed through the streets of Mayfair to talk with Matthew Williamson’s Head of Digital, Rosanna Falconer... Read More
3D Printing And Luxury // The Top 5 Emerging Luxury Markets // New Perceptions Of Luxury
As befits Spring this week’s stories of note centre around the idea of ‘The New’ – new ideas, new markets,... Read More
Retailers Use Tech In-Store To Drive Sales // Fashion And Tech In China // Mobile Integration In Luxury Vehicles // Mobile Drives Hotel Bookings
This week, mobile devices conquer the news. From playing a key role in gathering consumer insights and communicating exclusive customer... Read More
Happiness And The Evolution Of Luxury Part 2
In the second and final part of our look at Happiness and the Evolution of Luxury (first part available here)... Read More
5 Trends For Luxury Travel In 2013
A new year invariably brings a new set of trends for the travel world, and the luxury sector is no... Read More
Happiness And The Evolution Of Luxury Part 1
This is the first in a two-part article looking at the luxury market from an entirely different perspective – evolution!... Read More
TFOL At: The Beauty Symposium
This week TFOL attended The Beauty Symposium at One Alfred Place organised by beauty industry veteran Stirling Murray and his... Read More
TFOL Talks To: Iain Watt, Managing Director, Machine Management About Musical Marketing For Luxury Brands
This is the first in a regular series of Q&As with leading industry professionals who approach their work with luxury... Read More
London Fashion Week – A Digital Review
Over the past few years London Fashion Week has gone from Paris and Milan’s ‘quirky cousin’ to at long last,... Read More
Consumers Given A Front Row Seat To Digital Fashion Shows // The New Luxury Traveller // The Psychology Of A Luxury Purchase
New definitions of luxury travel, new ways to access the best fashion shows and the introduction of the first ever... Read More
PPR’s Digital Academy Now A Permanent Fixture // Johnny Walker Creates Luxurious Brand Hub // The Rise Of Experiential As Customer Reward
In this week’s news recap the theme seems to be the rise of experiential marketing and how brands can connect... Read More
TFOL At Large: Digital 2013 Predictions Event
Today TFOL attended a breakfast event, Predictions for Digital 2013 organised by Propel London, held at The Mayfair Hotel. The opening... Read More
Cartier Release Short Film // Luxury Brands Optimise For Mobile // Valentino Opens Menswear Store
This week we talk about Cartier’s short film released in build-up for Valentine’s Day, how important mobile is to luxury... Read More
Re-Defining Luxury // Brands Increase Digital & Social Spend // The Importance Of Personalisation
This week we talk about whether luxury is being re-defined with the modern perceptions of luxury changing, the rise in... Read More
Celebrating The Worlds Most Eagerly Anticipated Launches At The VeryFirstTo Luxforecast, Spring 2013
Last night we were very kindly invited to the inaugural Luxforecast awards from VeryFirstTo. VeryFirstTo Luxforecast is an unprecedented ongoing... Read More
5 Marketing Approaches To Look Out For In 2013
Print : The rise of the luxury magazine With handheld devices driving a new industry in published content, you’d think... Read More
Industry Insiders – Best Of 2012
As the year draws to a close, we have asked a few key people in the world of media, marketing... Read More
Luxury Restaurants Opening Luxury Hotels // Boom In London Hotel Sector // Burberry Team-Up With Square // Top Googled Luxury Brands
This week we talk about the growing trend of luxury restaurants opening hotels, the boom London’s hotel sector, Burberry’s partnership... Read More
Hilton’s Innovation // Vacheron Constantin Using Digital // Mercedes Show Gratitude On Facebook // Vogue Online Competition Increases Engagement
This week we talk about Hilton Hotel’s positioning as the most innovative luxury hospitality brand, Vacheron Constantin’s use of digital... Read More
Net-A-Porter To Start Print Issue // Luxury Retailers In Brazil // Christian Louboutin Open Men’s Store In London
This week we talk about online retailer Net-A-Porter’s plans on opening printed magazine, luxury retailers targeting Brazil after boom in... Read More
Hermes “8 Ties” Interactive Look-Book In Selfridges // Day-Only Rooms In Luxury Hotels // Louis Vuitton TV Advertising // Ermenegildo Zegna Enters Google+
This week we talk about Selfridges hosting an interactive look-book of Hermes’s latest tie collection, the rising popularity of day-only... Read More
Prada Release iPad App // Luxury Brands On Facebook // Emergence Of The Male Fashionista
This week we talk about Prada’s iPad app release “Il Palazzo”, whether fans of luxury brands’ Facebook pages are active... Read More
How Mobile Travel Apps Can Enhance The Luxury Travel Experience
Our ever-growing reliance on smartphones in every aspect of our lives is, to no small extent, a result of the... Read More
Differences Between Twitter And Facebook For Luxury Brands // Harvey Nichols Ready To Unveil Beauty Bazaar // Xiu Team Up With Salvatorre Ferragamo // YSL Rebrands
This week we talk about how luxury brands may benefit more from Twitter than Facebook, Harvey Nichols unveiling of new... Read More
How Luxury Brands Are Using Instagram
A picture is worth a thousand words, but what’s the value of an Instagram picture to a luxury brand? Instagram’s... Read More
Mulberry Sales Drop // Chanel And Barney In New York // Rebecca Glenapp On E-Commerce // Luxury Brands Cautious On Move To Amazon
This week we talk about why Mulberry’s latest results show a drop in sales, Chanel and Barney’s new campaigns in... Read More
The Beauty Hall Of The Future Is Interactive
One of the most interesting trends of late has been for luxury brands to incorporate digital experiences into retail environments.... Read More
Expert Opinion: Using Digital To Get Customers To The Counter And Build Loyalty
The following article was published in The Autumn Edition 2012 of Pure Prestige magazine. Founding member of TFOL Barny Macaulay,... Read More
Electrolux And The Future Of Home Cooking
On Friday, TFOL were invited by Electrolux to The Royal Geographical Society to experience their new luxury home kitchen range.... Read More
How Fashion Brands Are Using Pinterest To Get Closer To Customers
Pinterest’s incredible growth has forced brands to sit up and take notice. Some of the world’s biggest fashion brands, having... Read More
Burberry Leads The Way With Pioneering UK Flagship Store
Today TFOL visited the new Burberry store on Regent’s Street, London, which opened to much fanfare yesterday. Burberry has lead... Read More
5 Approaches To Video That Luxury Brands Are Using To Build Their Profiles
Having previously discussed the importance of brands viewing themselves as online publishers, we thought it would be interesting to explore... Read More
Forget The Fluffy Pillows: TFOL Looks At How Luxury Travel Is Shifting For A Younger Market
As we plough on into the 21st century, the meaning of luxury when it comes to travel is changing steadily.... Read More
Touch: The Game Changer In Luxury Digital Marketing
It’s no secret that luxury and premium brands have been slow to adopt digital channels to build closer relationships with their... Read More
What Brands Can Learn From Team GB’s Olympic Cycling Success
The British Cycling team were undoubtedly the most successful part of a very successful Team GB performance at the London... Read More
How The Olympics Reclaimed The Union Jack Brand
The Olympics have quite rightly dominated the British Summer. The atmosphere at both the Olympic Park and Wembley were amazing.... Read More
Attention Brands! You Are Now An Online Publisher
Integrating content into your digital strategy may require a shift in thinking; luxury brands are now online publishers. The most... Read More