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TFOL Snapshot 29.05.15

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29 May 2015
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TFOL
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0
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Uncategorized
Interactive fabrics that you can swipe right on, luxury cars being designed to be wirelessly charged are just two of...
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E-commerce In China: 7 Key Areas To Get Right For Online Brand Success

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13 Jan 2015
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Caroline
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0
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Culture, Digital, Uncategorized
Chinese e-commerce giant Alibaba laid claim to the world’s largest global IPO in 2014 serving as a timely reminder that...
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When will wearable technology become ready to wear?

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24 Oct 2014
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Caroline
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0
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Fashion
Apple’s iWatch launch gave the discussion around wearable technology a new boost for the fashion industry. However, as a recent...
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Veuve Clicquot Champions Innovation Launches International Design Contest

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07 Oct 2014
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TFOL
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0
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Culture, Design, Lifestyle
Since its creation in 1772, Veuve Clicquot has played an instrumental role in establishing and evolving the champagne industry. In...
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How British Designers Are Shaping The Future Of Luxury At London Fashion Week

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18 Sep 2014
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Michael Edelmann
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0
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Fashion
The tents at Somerset House are gone and the fashion crowd has moved on to the next stop in Milan....
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Burberry Flagship Store

Leading Luxury Brands Merging Digital And Physical Spheres Through Innovative Retail Store Designs

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18 Aug 2014
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Caroline
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0
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Design
Today we’re highlighting some of the latest advancements in retail store design with a particular focus on the role of...
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London Morgan luxury car manufacturer

British Heritage Brand London Morgan – Representing Britain’s Last Independent Family-Owned Car Manufacturer – Celebrates Quintessential And Innovative Luxury

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22 Jul 2014
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Caroline
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0
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Design, Lifestyle, Uncategorized
Symbolising the beginning of an exciting new chapter for Britain’s automotive legacy, London Morgan, the official London dealership of The...
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3 Ways Digital Innovation Is Driving Engagement In The Luxury Car Market

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24 Mar 2014
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TFOL
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0
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Digital
The luxury car sector has long been a leader in adopting the latest technology for design, manufacture and in-car systems...
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3 Trends Creating A New Breed Of Luxury Traveller In 2014

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12 Dec 2013
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serenellarandolph
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0
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Digital, Lifestyle
With totally different expectations from previous generations, what does the contemporary luxury traveller look for when selecting a holiday destination,...
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Middle East Claims Crown As Fastest Growing Luxury Hotspot

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20 Nov 2013
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TFOL
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0
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Culture
According to a new report from Ledbury Research, Qatar can claim to being the fastest growing luxury market globally, making...
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The Importance Of Packaging In Engaging An Online Audience

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28 Oct 2013
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TFOL
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0
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Design, Digital, Lifestyle
On Tuesday the 1st of October 2013 The Beauty Symposium in association with Red Tree Consultancy provided a seminar at...
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Luxury 2020: 3 Trends Reshaping The Luxury Market

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24 Oct 2013
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TFOL
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0
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Culture
Over the past 10 years there has been an explosion of wealth and spending across emerging markets causing the luxury...
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The Telegraph Announce Launch of New Luxury Print Magazine and Website

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04 Oct 2013
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TFOL
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0
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Digital
Mark Twain once commented ‘reports of my death have been greatly exaggerated’ could this now apply to print magazines too?...
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TFOL Talks To: Diana Verde Nieto, Founder of Positive Luxury

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26 Sep 2013
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serenellarandolph
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0
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Interview, Sustainability
Sometimes inspiration is just around the corner, and so it was when we popped round to the Shoreditch offices of...
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3 iOS Apps Creating A Luxury Mcommerce Experience

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24 Sep 2013
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serenellarandolph
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0
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Digital, Fashion
Since the SS14 fashion week season began in New York earlier this month, luxury brands have been busy releasing iOS...
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London Fashion Week S/S14- Online Content Review

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23 Sep 2013
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TFOL
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0
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Digital, Fashion
Now that the dust has settled on London Fashion Week Spring/Summer 14 it’s time to take a quick look at...
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Luxury Car Manufacturers Develop Apps For Google Glass

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17 Sep 2013
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TFOL
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0
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Digital
As recently as early 2012, the idea of augmented reality glasses seemed like science fiction, but when search giant Google...
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Social Media Preview: London Fashion Week S/S14

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13 Sep 2013
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TFOL
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0
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Digital, Fashion
Over the next 5 days London Fashion Week will play host to 58 shows, 15 presentations and 52 official events...
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Brazil’s Wealth Revolution – Trends, Opportunities and Challenges

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04 Sep 2013
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TFOL
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0
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Culture, Uncategorized
Readers of The Future of Luxury can purchase the Brazil Wealth Segments by Ledbury Research with an exclusive 20% discount. To...
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Luxury Brands:Top Tips For Creating a Social Media Strategy In China – Part 2

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30 Aug 2013
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TFOL
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0
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Digital, Fashion
In the second part of our run down of top Social Media tips for western luxury brands looking to enter...
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Luxury Brands:Top Tips For Creating a Social Media Strategy In China – Part 1

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29 Aug 2013
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TFOL
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0
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Digital, Fashion
Opportunities abound for western luxury brands seeking to establish themselves in the Chinese market. Those who’ve made the transition successfully...
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Luxury Brands Continue To Move Into Hospitality

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23 Aug 2013
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TFOL
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0
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Lifestyle
The recent news of LVMH’s acquisition of Caribbean Hotel St. Barth Isle de France, coupled with rumours of intentions to...
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Are Online Retailers Missing Out On Opportunities To Attract Male Shoppers?

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21 Aug 2013
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serenellarandolph
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0
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Digital, Fashion
A new report into the UK’s biggest fashion spenders has highlighted a window of opportunity for brands looking to attract...
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Digital Luxury Marketing In Russia – L2 Report Reveals Local Knowledge Gap

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20 Aug 2013
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TFOL
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0
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Culture, Digital
Digital innovation think tank L2 have found that despite having a strong and established presence in Russia, luxury brands aren’t...
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Audi To Launch The First Car With 4G Capabilities

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19 Aug 2013
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TFOL
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0
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Digital, Lifestyle, Uncategorized
The German auto company have released their new car model, the S3 Sportback, which will feature an Audi Connect Infotainment...
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McDonalds Jumps on the Luxury Bandwagon

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16 Aug 2013
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TFOL
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0
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Lifestyle, Uncategorized
What do we think of as the main pillars of a luxury brand? Perhaps craftsmanship, exclusivity or the highest quality...
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Wearable Tech: A Game-Changer For Luxury Brands?

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09 Aug 2013
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serenellarandolph
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0
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Digital, Fashion
According to research company Canalys, 330,000 smartwatches were sold in 2012, with around 500,000 due to be sold this year....
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TFOL Radar: Finlay & Co.

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01 Aug 2013
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TFOL
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0
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Fashion, Sustainability
The new ‘Radar’ series brought to you by the team at The Future of Luxury showcases the luxury brands making...
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Luxury Brands And The Evolution Of Branded Video – 5 Creative Approaches

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11 Jul 2013
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serenellarandolph
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0
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Digital, Fashion
Vine’s instant success and Instagram’s hurried response by way of Instagram Video should serve as proof if it were needed...
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TFOL Talks To: Marcel Knobil, Founder, VeryFirstTo

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05 Jul 2013
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TFOL
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0
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Digital, Interview
As part of our ongoing series of interviews with luxury industry leaders TFOL was pleased to spend an afternoon in...
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The Future Of Luxury Affiliate Marketing: 5 Tips For Success In 2013

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26 Jun 2013
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TFOL
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0
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Digital
In January 2013, a joint report published by the IAB (Internet Advertising Bureau) and PwC (Price Waterhouse Coopers) revealed that...
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Emerging Market Luxury: In Search Of Success

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05 Jun 2013
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rupertpalmer
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0
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Culture, Fashion
The emerging markets of the BRIC countries have become a hot bed of growth for the luxury sector. Consumers from...
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The Most Anticipated Luxury Launches: The VeryFirstTo Luxforecast Awards Summer 2013

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31 May 2013
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rupertpalmer
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0
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Digital, Lifestyle, Uncategorized
The results of the VeryFirstTo Luxforecast Awards are in! The list covering the most eagerly anticipated luxury launches of Summer...
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TFOL Talks To: Scott Morrison, Marketing And Commercial Director, Diesel UK

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29 May 2013
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serenellarandolph
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0
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Digital, Fashion
Diesel’s innovative and playful marketing approach stands as testament to the spirit behind its founder’s personal motto ‘Only the Brave’....
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TFOL At: The Luxury Law Summit

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28 May 2013
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serenellarandolph
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0
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Digital, Fashion
Social responsibility was one of the overarching themes at last week’s Luxury Law Summit. The inaugural event organised by The...
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The Race Is On: Becoming The UK's First Widely-Known Indian Luxury Brand

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21 May 2013
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Alex Mack
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0
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Uncategorized
The rewards to be reaped for luxury brands that make a success of their presence in emerging markets has been...
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Luxury: The Most Sustainable Of Concepts

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17 May 2013
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rupertpalmer
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0
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Digital, Fashion, Sustainability
As new luxury markets expand around the world against a backdrop of mounting social and environmental concerns, the idea of...
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TFOL Talks To: Ed Holmes, General Manager, L’Oréal Australia

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16 May 2013
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TFOL
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0
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Digital, Lifestyle
L’Oréal Luxe’s portfolio of brands can lay claim to some of the beauty industry’s most prestigious and desirable names; Yves...
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TFOL At: Empty13 Event – Your Customers Do Not Want To Be Your Friend

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15 May 2013
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seansingleton
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0
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Digital
Today TFOL attended the latest empty13 event. Organised by Bite the topic for debate was ‘Your Customers Do Not Want...
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TFOL At: The Future Of Advertising Conference

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09 May 2013
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seansingleton
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0
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Digital
This week TFOL attended  The Future of Advertising event held at BAFTA. Organised by the APA, the IPA and The...
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4 Marketing Strategies Luxury Brands Are Using To Influence China’s Wealthy

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08 May 2013
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Peter Harmer
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0
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Digital, Lifestyle
Europe has become the destination of choice for China’s wealthy. Four out of the top five countries they plan to...
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TFOL Talks To: Rosanna Falconer, Head Of Digital At Matthew Williamson

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01 May 2013
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TFOL
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0
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Digital, Fashion
The Future of Luxury headed through the streets of Mayfair to talk with Matthew Williamson’s Head of Digital, Rosanna Falconer...
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3D Printing And Luxury // The Top 5 Emerging Luxury Markets // New Perceptions Of Luxury

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26 Apr 2013
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serenellarandolph
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0
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Design, Digital, Fashion
As befits Spring this week’s stories of note centre around the idea of  ‘The New’ – new ideas, new markets,...
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Retailers Use Tech In-Store To Drive Sales // Fashion And Tech In China // Mobile Integration In Luxury Vehicles // Mobile Drives Hotel Bookings

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28 Mar 2013
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serenellarandolph
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0
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Digital, Fashion, Lifestyle
This week, mobile devices conquer the news. From playing a key role in gathering consumer insights and communicating exclusive customer...
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Happiness And The Evolution Of Luxury Part 2

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18 Mar 2013
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TFOL
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0
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Interview, Lifestyle
In the second and final part of our look at Happiness and the Evolution of Luxury  (first part available here)...
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5 Trends For Luxury Travel In 2013

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15 Mar 2013
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Peter Harmer
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0
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Digital, Lifestyle
A new year invariably brings a new set of trends for the travel world, and the luxury sector is no...
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Happiness And The Evolution Of Luxury Part 1

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12 Mar 2013
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TFOL
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0
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Fashion, Interview, Lifestyle
This is the first in a two-part article looking at the luxury market from an entirely different perspective – evolution!...
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TFOL At: The Beauty Symposium

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06 Mar 2013
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seansingleton
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0
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Digital, Lifestyle
This week TFOL attended The Beauty Symposium at One Alfred Place organised by beauty industry veteran Stirling Murray and his...
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TFOL Talks To: Iain Watt, Managing Director, Machine Management About Musical Marketing For Luxury Brands

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04 Mar 2013
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TFOL
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0
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Fashion, Interview
This is the first in a regular series of Q&As with leading industry professionals who approach their work with luxury...
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London Fashion Week – A Digital Review

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25 Feb 2013
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serenellarandolph
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0
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Digital, Fashion
Over the past few years London Fashion Week has gone from Paris and Milan’s ‘quirky cousin’ to at long last,...
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Consumers Given A Front Row Seat To Digital Fashion Shows // The New Luxury Traveller // The Psychology Of A Luxury Purchase

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08 Feb 2013
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serenellarandolph
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0
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Digital, Lifestyle
New definitions of luxury travel, new ways to access the best fashion shows and the introduction of the first ever...
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PPR’s Digital Academy Now A Permanent Fixture // Johnny Walker Creates Luxurious Brand Hub // The Rise Of Experiential As Customer Reward

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02 Feb 2013
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serenellarandolph
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0
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Digital, Fashion
In this week’s news recap the theme seems to be the rise of experiential marketing and how brands can connect...
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TFOL At Large: Digital 2013 Predictions Event

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25 Jan 2013
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seansingleton
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0
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Digital
Today TFOL attended a breakfast event, Predictions for Digital 2013 organised by Propel London, held at The Mayfair Hotel. The opening...
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Cartier Release Short Film // Luxury Brands Optimise For Mobile // Valentino Opens Menswear Store

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21 Jan 2013
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serenellarandolph
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0
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Digital, Fashion
This week we talk about Cartier’s short film released in build-up for Valentine’s Day, how important mobile is to luxury...
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Re-Defining Luxury // Brands Increase Digital & Social Spend // The Importance Of Personalisation

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11 Jan 2013
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serenellarandolph
/
0
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Digital, Fashion
This week we talk about whether luxury is being re-defined with the modern perceptions of luxury changing, the rise in...
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Celebrating The Worlds Most Eagerly Anticipated Launches At The VeryFirstTo Luxforecast, Spring 2013

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10 Jan 2013
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Barny Macaulay
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0
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Digital, Fashion, Lifestyle
Last night we were very kindly invited to the inaugural Luxforecast awards from VeryFirstTo. VeryFirstTo Luxforecast is an unprecedented ongoing...
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5 Marketing Approaches To Look Out For In 2013

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02 Jan 2013
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Barny Macaulay
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0
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Digital
Print : The rise of the luxury magazine With handheld devices driving a new industry in published content, you’d think...
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Industry Insiders – Best Of 2012

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17 Dec 2012
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seansingleton
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0
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Digital
As the year draws to a close, we have asked a few key people in the world of media, marketing...
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Luxury Restaurants Opening Luxury Hotels // Boom In London Hotel Sector // Burberry Team-Up With Square // Top Googled Luxury Brands

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13 Dec 2012
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serenellarandolph
/
0
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Fashion, Lifestyle
This week we talk about the growing trend of luxury restaurants opening hotels, the boom London’s hotel sector, Burberry’s partnership...
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Hilton’s Innovation // Vacheron Constantin Using Digital // Mercedes Show Gratitude On Facebook // Vogue Online Competition Increases Engagement

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07 Dec 2012
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serenellarandolph
/
0
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Digital, Fashion, Lifestyle
This week we talk about Hilton Hotel’s positioning as the most innovative luxury hospitality brand, Vacheron Constantin’s use of digital...
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Net-A-Porter To Start Print Issue // Luxury Retailers In Brazil // Christian Louboutin Open Men’s Store In London

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30 Nov 2012
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serenellarandolph
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0
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Digital, Fashion
This week we talk about online retailer Net-A-Porter’s plans on opening printed magazine, luxury retailers targeting Brazil after boom in...
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Hermes “8 Ties” Interactive Look-Book In Selfridges // Day-Only Rooms In Luxury Hotels // Louis Vuitton TV Advertising // Ermenegildo Zegna Enters Google+

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15 Nov 2012
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serenellarandolph
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0
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Digital, Fashion, Lifestyle
This week we talk about Selfridges hosting an interactive look-book of Hermes’s latest tie collection, the rising popularity of day-only...
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Prada Release iPad App // Luxury Brands On Facebook // Emergence Of The Male Fashionista

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08 Nov 2012
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serenellarandolph
/
0
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Digital, Fashion
This week we talk about Prada’s iPad app release “Il Palazzo”, whether fans of luxury brands’ Facebook pages are active...
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How Mobile Travel Apps Can Enhance The Luxury Travel Experience

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06 Nov 2012
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Peter Harmer
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0
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Digital, Lifestyle
Our ever-growing reliance on smartphones in every aspect of our lives is, to no small extent, a result of the...
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Differences Between Twitter And Facebook For Luxury Brands // Harvey Nichols Ready To Unveil Beauty Bazaar // Xiu Team Up With Salvatorre Ferragamo // YSL Rebrands

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01 Nov 2012
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serenellarandolph
/
0
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Digital, Fashion
This week we talk about how luxury brands may benefit more from Twitter than Facebook, Harvey Nichols unveiling of new...
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How Luxury Brands Are Using Instagram

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28 Oct 2012
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serenellarandolph
/
0
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Digital, Fashion
A picture is worth a thousand words, but what’s the value of an Instagram picture to a luxury brand? Instagram’s...
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Mulberry Sales Drop // Chanel And Barney In New York // Rebecca Glenapp On E-Commerce // Luxury Brands Cautious On Move To Amazon

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25 Oct 2012
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serenellarandolph
/
0
/
Digital, Fashion
This week we talk about why Mulberry’s latest results show a drop in sales, Chanel and Barney’s new campaigns in...
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The Beauty Hall Of The Future Is Interactive

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11 Oct 2012
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serenellarandolph
/
0
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Design, Digital, Lifestyle
One of the most interesting trends of late has been for luxury brands to incorporate digital experiences into retail environments....
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Expert Opinion: Using Digital To Get Customers To The Counter And Build Loyalty

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01 Oct 2012
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Barny Macaulay
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0
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Digital, Interview
The following article was published in The Autumn Edition 2012 of Pure Prestige magazine. Founding member of TFOL Barny Macaulay,...
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Electrolux And The Future Of Home Cooking

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23 Sep 2012
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Barny Macaulay
/
0
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Design, Digital
On Friday, TFOL were invited by Electrolux to The Royal Geographical Society to experience their new luxury home kitchen range....
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How Fashion Brands Are Using Pinterest To Get Closer To Customers

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23 Sep 2012
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serenellarandolph
/
0
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Digital, Fashion
Pinterest’s incredible growth has forced brands to sit up and take notice. Some of the world’s biggest fashion brands, having...
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Burberry Leads The Way With Pioneering UK Flagship Store

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19 Sep 2012
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seansingleton
/
0
/
Design, Digital, Fashion
Today TFOL visited the new Burberry store on Regent’s Street, London, which opened to much fanfare yesterday. Burberry has lead...
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5 Approaches To Video That Luxury Brands Are Using To Build Their Profiles

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18 Sep 2012
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Barny Macaulay
/
0
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Digital, Fashion
Having previously discussed the importance of brands viewing themselves as online publishers, we thought it would be interesting to explore...
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Elqui Domos Travel

Forget The Fluffy Pillows: TFOL Looks At How Luxury Travel Is Shifting For A Younger Market

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14 Sep 2012
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Peter Harmer
/
0
/
Lifestyle
As we plough on into the 21st century, the meaning of luxury when it comes to travel is changing steadily....
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Porsche blackberry gold

Touch: The Game Changer In Luxury Digital Marketing

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02 Sep 2012
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seansingleton
/
0
/
Digital
It’s no secret that luxury and premium brands have been slow to adopt digital channels to build closer relationships with their...
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What Brands Can Learn From Team GB’s Olympic Cycling Success

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14 Aug 2012
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seansingleton
/
0
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Digital, Uncategorized
The  British Cycling team were undoubtedly the most successful part of a very successful Team GB performance at the London...
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How The Olympics Reclaimed The Union Jack Brand

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13 Aug 2012
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seansingleton
/
0
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Lifestyle, Uncategorized
The Olympics have quite rightly dominated the British Summer. The atmosphere at both the Olympic Park and Wembley were amazing....
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Attention Brands! You Are Now An Online Publisher

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30 Jul 2012
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serenellarandolph
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0
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Fashion
Integrating content into your digital strategy may require a shift in thinking; luxury brands are now online publishers. The most...
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  • 5 ways to come up with an idea for a luxury business
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