Net-A-Porter To Start Print Issue // Luxury Retailers In Brazil // Christian Louboutin Open Men’s Store In London

This week we talk about online retailer Net-A-Porter’s plans on opening printed magazine, luxury retailers targeting Brazil after boom in sales, and Christian Louboutin opening a new men’s only store in London.

WWD  – Net-a-Porter Expanding into Print

Luxury online fashion retailer Net-a-Porter is gearing up to launch a printed magazine. Expected to launch in the next 12 months, CEO Mark Sebba is quoted as saying ‘traditional publishers always say that we are lucky for being born in a digital age and don’t have a legacy of print. But we still see it as important.’ With around 6 million existing monthly visitors to the site they must surely be hoping that advertising revenue will prove to be as healthy a source of income for the magazine as it currently is for net-a-porter.com. Read more…

Huffington Post UK – 5 Areas of Customer Experience for Luxury Brand Success

‘Personalised experience is the ultimate in luxury’ no matter whether it’s delivered online or in person it seems. As a result, many luxury brands are moving away from wholesaling to investing in their own stores and enabling customers to buy directly online. However, according to a recently commissioned report, there are 5 key areas luxury brands should keep a close eye on in order to ensure success. Read more…

London Evening Standard – Luxury Retailers Aim for Brazil 

All eyes are on Brazil as the next emerging economy to experience a boom in luxury sales. As host of two of the world’s biggest sporting events, the 2014 World Cup and the 2016 Olympics, luxury retailers are gearing up to take advantage of the surge of spending that comes with such mega events. First however, they need to tailor their approach to the unique way the Brazilian luxury market operates. Read more…

Vogue UK – Luxury fashion democratised? 

British online success story ASOS has bought a 30% share in Covetique, retailers of ‘gently used’ luxury fashion pieces. Only founded in 2011 the site deals in previously owned designer pieces and offers to quality-check and authenticate items in order to ensure the high standard of all items sold. The move highlights the increasing desirability of luxury fashion and is reflected in the US by the growth in popularity of shopping at consignment stores which ‘could easily be mistaken for high-end boutiques.’ Read more…

The Telegraph – Christian Louboutin Opens Men’s Store in London

The prestige and desirablility of the iconic red-soled shoe is no longer the preserve of fashion-savvy women. The rise of the male fashionista, as previously discussed, and the resulting boom in luxury menswear (remember Selfridges’ creation of the world’s largest men’s shoe department?) has seen iconic footwear designer Christian Louboutin open his fourth men’s-only store in London this week. Read more…