This week we talk about why Mulberry’s latest results show a drop in sales, Chanel and Barney’s new campaigns in New York, LUX FIX’s founder Rebecca Glenapp talks about the importance of e-commerce, and the cautious approach luxury brands are taking towards Amazon’s move to enter fashion on their online store.
Mulberry’s drop in sales doesn’t mean the collapse of the luxury market, it just means that consumers are no longer so ready to accept brands’ definitions of luxury at face value. [Financial Times]
Chanel and Barney’s NY new campaigns attract attention for all the wrong reasons.
British accessories designer Anya Hindmarch looks at what the word luxury really means and outlines the two different types of luxury consumer. [The Telegraph]
‘E-commerce is inescapable’ says Francois Henri-Pinault. Founder of new luxury site LUX FIX Rebecca Glenapp explains why she agrees and examines why it’s taken so long for brands to realise it. [The Guardian]
As Amazon expands into fashion, premium brands proceed with caution. [CNBC]
At the 2012 Luxury Interactive conference luxury brands Hennessy and Louis Vuitton talked about the importance of getting mobile content right and how they’re using it to engage consumers. [Luxury Daily]
‘To be able to wear Chanel clothes, you need to try them on’ says the fashion house’s president. Translation – don’t expect to shop online for Chanel for the foreseeable future. [The Telegraph]