Happiness And The Evolution Of Luxury Part 2
In the second and final part of our look at Happiness and the Evolution of Luxury (first part available here) Michelle Hawkins,... Read More
Happiness And The Evolution Of Luxury Part 1
This is the first in a two-part article looking at the luxury market from an entirely different perspective – evolution! Michelle Hawkins,... Read More
London Fashion Week – A Digital Review
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Digital Fashion Shows, digital marketing, digital marketing for brands, Google Glass, Google Plus, innovation in luxury, London Fashion Week, luxury marketing, luxury travel, new expectations in luxury travel, social media for fashion, the future of the fashion show, Topshop digital, Vine and fashion week
///Over the past few years London Fashion Week has gone from Paris and Milan’s ‘quirky cousin’ to at long last, an established... Read More
Consumers Given A Front Row Seat To Digital Fashion Shows // The New Luxury Traveller // The Psychology Of A Luxury Purchase
New definitions of luxury travel, new ways to access the best fashion shows and the introduction of the first ever Global Kids... Read More
PPR’s Digital Academy Now A Permanent Fixture // Johnny Walker Creates Luxurious Brand Hub // The Rise Of Experiential As Customer Reward
In this week’s news recap the theme seems to be the rise of experiential marketing and how brands can connect with the... Read More
Cartier Release Short Film // Luxury Brands Optimise For Mobile // Valentino Opens Menswear Store
This week we talk about Cartier’s short film released in build-up for Valentine’s Day, how important mobile is to luxury brands, and... Read More
Re-Defining Luxury // Brands Increase Digital & Social Spend // The Importance Of Personalisation
This week we talk about whether luxury is being re-defined with the modern perceptions of luxury changing, the rise in spending by... Read More
5 Marketing Approaches To Look Out For In 2013
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Print : The rise of the luxury magazine With handheld devices driving a new industry in published content, you’d think it would... Read More
Industry Insiders – Best Of 2012
As the year draws to a close, we have asked a few key people in the world of media, marketing and technology their... Read More
Hilton’s Innovation // Vacheron Constantin Using Digital // Mercedes Show Gratitude On Facebook // Vogue Online Competition Increases Engagement
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This week we talk about Hilton Hotel’s positioning as the most innovative luxury hospitality brand, Vacheron Constantin’s use of digital to build... Read More