How Mobile Travel Apps Can Enhance The Luxury Travel Experience
///
0
/Our ever-growing reliance on smartphones in every aspect of our lives is, to no small extent, a result of the growth in... Read More
Differences Between Twitter And Facebook For Luxury Brands // Harvey Nichols Ready To Unveil Beauty Bazaar // Xiu Team Up With Salvatorre Ferragamo // YSL Rebrands
This week we talk about how luxury brands may benefit more from Twitter than Facebook, Harvey Nichols unveiling of new in-store Beauty... Read More
How Luxury Brands Are Using Instagram
A picture is worth a thousand words, but what’s the value of an Instagram picture to a luxury brand? Instagram’s phenomenal success... Read More
Mulberry Sales Drop // Chanel And Barney In New York // Rebecca Glenapp On E-Commerce // Luxury Brands Cautious On Move To Amazon
This week we talk about why Mulberry’s latest results show a drop in sales, Chanel and Barney’s new campaigns in New York,... Read More
Electrolux And The Future Of Home Cooking
////
On Friday, TFOL were invited by Electrolux to The Royal Geographical Society to experience their new luxury home kitchen range. On arrival... Read More
How Fashion Brands Are Using Pinterest To Get Closer To Customers
////
Pinterest’s incredible growth has forced brands to sit up and take notice. Some of the world’s biggest fashion brands, having now acclimatised... Read More
5 Approaches To Video That Luxury Brands Are Using To Build Their Profiles
////
Having previously discussed the importance of brands viewing themselves as online publishers, we thought it would be interesting to explore some contemporary... Read More
Forget The Fluffy Pillows: TFOL Looks At How Luxury Travel Is Shifting For A Younger Market
As we plough on into the 21st century, the meaning of luxury when it comes to travel is changing steadily. As society... Read More
Touch: The Game Changer In Luxury Digital Marketing
It’s no secret that luxury and premium brands have been slow to adopt digital channels to build closer relationships with their customers. Traditionally,... Read More
What Brands Can Learn From Team GB’s Olympic Cycling Success
The British Cycling team were undoubtedly the most successful part of a very successful Team GB performance at the London 2012 Olympics.... Read More