Happiness And The Evolution Of Luxury Part 2
In the second and final part of our look at Happiness and the Evolution of Luxury (first part available here) Michelle Hawkins,... Read More
Happiness And The Evolution Of Luxury Part 1
This is the first in a two-part article looking at the luxury market from an entirely different perspective – evolution! Michelle Hawkins,... Read More
PPR’s Digital Academy Now A Permanent Fixture // Johnny Walker Creates Luxurious Brand Hub // The Rise Of Experiential As Customer Reward
In this week’s news recap the theme seems to be the rise of experiential marketing and how brands can connect with the... Read More
Cartier Release Short Film // Luxury Brands Optimise For Mobile // Valentino Opens Menswear Store
This week we talk about Cartier’s short film released in build-up for Valentine’s Day, how important mobile is to luxury brands, and... Read More
Re-Defining Luxury // Brands Increase Digital & Social Spend // The Importance Of Personalisation
This week we talk about whether luxury is being re-defined with the modern perceptions of luxury changing, the rise in spending by... Read More
5 Marketing Approaches To Look Out For In 2013
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Print : The rise of the luxury magazine With handheld devices driving a new industry in published content, you’d think it would... Read More
Industry Insiders – Best Of 2012
As the year draws to a close, we have asked a few key people in the world of media, marketing and technology their... Read More
Luxury Restaurants Opening Luxury Hotels // Boom In London Hotel Sector // Burberry Team-Up With Square // Top Googled Luxury Brands
This week we talk about the growing trend of luxury restaurants opening hotels, the boom London’s hotel sector, Burberry’s partnership with digital... Read More
Hermes “8 Ties” Interactive Look-Book In Selfridges // Day-Only Rooms In Luxury Hotels // Louis Vuitton TV Advertising // Ermenegildo Zegna Enters Google+
This week we talk about Selfridges hosting an interactive look-book of Hermes’s latest tie collection, the rising popularity of day-only rooms in... Read More
Prada Release iPad App // Luxury Brands On Facebook // Emergence Of The Male Fashionista
This week we talk about Prada’s iPad app release “Il Palazzo”, whether fans of luxury brands’ Facebook pages are active social network... Read More