TFOL Snapshot 20.02.15

This week as New York Fashion Week draws to a close and London Fashion Week kicks off the news turns to talk of future trends. Digital marketing is changing the way luxury brands engage with customers, the British luxury consumer is evolving and a look at how digital tech is enabling fans to shop the catwalk in real time at London Fashion Week.

1. What does the rise of digital marketing mean for luxury brands?

“The rise of digital marketing is changing the way luxury brands engage with customers, and traditional companies must embrace what is now possible in today’s connected and mobile world or be left behind. “The luxury industry is at a turning point,” said Chris Moody, creative director at brand consultant Wolff Olins.”

Read full article on: THE GUARDIAN

2. The role of British luxury

“The British luxury consumer today is modern, educated and savvy. However, as emerging markets – especially Asia and the Middle East – beome the heartland for luxury sales, the British market has refined its own relationship with luxury, defined by appreciation of quality in design and artistry, and a source of personal reward.”

Read full article on: RESEARCH LIVE

3. London Fashion Week: Why brands should engage Chinese fashion fans on social

“As the curtain lifts on the first London Fashion Week (LFW) of 2015 fashion fans are stirring up valuable social media buzz for luxury brands like never before. Yet the one area of the globe with an unquenchable thirst for luxury has so far been relatively ignored – China.”

Read full article on: THE DRUM

4. British Brands enabling fans to shop real-time #LFW trends by leveraging outdoor advertising

“Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will push current stock in a big way when London begins from Friday. Both are turning to digital screens up and down the UK in Ocean Outdoor’s network, in a bid to truly capitalize on the hype that London Fashion Week brings.”

Read full article on: FORBES

5. What the tech world doesn’t understand about fashion

“The luxury fashion world, on the other hand, has yet to warm to technology. Yes, there are designers that lend their names to wearables (for a good price, most likely) and there are fashion executives being recruited to work at the Amazons and Apples of the world (for great salaries, I’m sure). But at the biggest fashion houses in Europe, there is a general disdain for the connected future that the tech world fetishizes.”

Read full article on: RACKED

6. Millennials redefine luxury—and the stakes are high

‘The industry is in the midst of a seismic shift, as younger shoppers, new technology and the desire to spend on high-end experiences are reshaping modern luxury. While some brands have been slow to adapt to this sea change, forward-thinking labels and designers have already taken notice, and spoke to the trend at New York Fashion Week.”

Read full article on: CNBC