4
Mar
2013
TFOL Talks To: Iain Watt, Managing Director, Machine Management About Musical Marketing For Luxury Brands
This is the first in a regular series of Q&As with leading industry professionals who approach their work with luxury brands from... Read More
25
Feb
2013
London Fashion Week – A Digital Review
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Digital Fashion Shows, digital marketing, digital marketing for brands, Google Glass, Google Plus, innovation in luxury, London Fashion Week, luxury marketing, luxury travel, new expectations in luxury travel, social media for fashion, the future of the fashion show, Topshop digital, Vine and fashion week
///Over the past few years London Fashion Week has gone from Paris and Milan’s ‘quirky cousin’ to at long last, an established... Read More
2
Feb
2013
PPR’s Digital Academy Now A Permanent Fixture // Johnny Walker Creates Luxurious Brand Hub // The Rise Of Experiential As Customer Reward
In this week’s news recap the theme seems to be the rise of experiential marketing and how brands can connect with the... Read More
21
Jan
2013
Cartier Release Short Film // Luxury Brands Optimise For Mobile // Valentino Opens Menswear Store
This week we talk about Cartier’s short film released in build-up for Valentine’s Day, how important mobile is to luxury brands, and... Read More
11
Jan
2013
Re-Defining Luxury // Brands Increase Digital & Social Spend // The Importance Of Personalisation
This week we talk about whether luxury is being re-defined with the modern perceptions of luxury changing, the rise in spending by... Read More
10
Jan
2013
Celebrating The Worlds Most Eagerly Anticipated Launches At The VeryFirstTo Luxforecast, Spring 2013
Last night we were very kindly invited to the inaugural Luxforecast awards from VeryFirstTo. VeryFirstTo Luxforecast is an unprecedented ongoing index of... Read More
13
Dec
2012
Luxury Restaurants Opening Luxury Hotels // Boom In London Hotel Sector // Burberry Team-Up With Square // Top Googled Luxury Brands
This week we talk about the growing trend of luxury restaurants opening hotels, the boom London’s hotel sector, Burberry’s partnership with digital... Read More
7
Dec
2012
Hilton’s Innovation // Vacheron Constantin Using Digital // Mercedes Show Gratitude On Facebook // Vogue Online Competition Increases Engagement
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This week we talk about Hilton Hotel’s positioning as the most innovative luxury hospitality brand, Vacheron Constantin’s use of digital to build... Read More
30
Nov
2012
Net-A-Porter To Start Print Issue // Luxury Retailers In Brazil // Christian Louboutin Open Men’s Store In London
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This week we talk about online retailer Net-A-Porter’s plans on opening printed magazine, luxury retailers targeting Brazil after boom in sales, and... Read More
15
Nov
2012
Hermes “8 Ties” Interactive Look-Book In Selfridges // Day-Only Rooms In Luxury Hotels // Louis Vuitton TV Advertising // Ermenegildo Zegna Enters Google+
This week we talk about Selfridges hosting an interactive look-book of Hermes’s latest tie collection, the rising popularity of day-only rooms in... Read More