The Future Of Luxury » branding

23

Aug

2013

Luxury Brands Continue To Move Into Hospitality

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branding, brands, Emerging Markets, evolution of luxury, hospitality, hotel, Lifestyle, luxury brands, luxury in emerging markets, Strategy

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The recent news of LVMH’s acquisition of Caribbean Hotel St. Barth Isle de France, coupled with rumours of intentions to acquire similar...

19

Aug

2013

Audi To Launch The First Car With 4G Capabilities

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branding, innovation, innovation in luxury, Lifestyle, luxury automobiles, mobile, news, personalisation

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Digital, Lifestyle, Uncategorized

The German auto company have released their new car model, the S3 Sportback, which will feature an Audi Connect Infotainment System powered...

16

Aug

2013

McDonalds Jumps on the Luxury Bandwagon

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branding, brands, experiential, experiential marketing, food, innovation, luxury, luxury experience, Marketing, Strategy

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Lifestyle, Uncategorized

What do we think of as the main pillars of a luxury brand? Perhaps craftsmanship, exclusivity or the highest quality materials are...

6

Mar

2013

TFOL At: The Beauty Symposium

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beauty, branding, design, e-commerce, leadership, luxury, luxury automobiles, malcolm bell, social media for brands, The Barn Agency, the beauty symposium, zaggora, zaggora founder Malcolm Bell

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Digital, Lifestyle

This week TFOL attended The Beauty Symposium at One Alfred Place organised by beauty industry veteran Stirling Murray and his consultancy, The...

14

Sep

2012

Elqui Domos Travel

Forget The Fluffy Pillows: TFOL Looks At How Luxury Travel Is Shifting For A Younger Market

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branding, brands, digital marketing, luxury brands, luxury travel, online travel

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As we plough on into the 21st century, the meaning of luxury when it comes to travel is changing steadily. As society...