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12
Dec
2013

3 Trends Creating A New Breed Of Luxury Traveller In 2014

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serenellarandolph
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0
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Digital, Lifestyle
12 Dec 2013
With totally different expectations from previous generations, what does the contemporary luxury traveller look for when selecting a holiday destination, and crucially...
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26
Sep
2013

TFOL Talks To: Diana Verde Nieto, Founder of Positive Luxury

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brands, Emerging Markets, Interview, Marketing, social media, Strategy, Sustainability, Talks to, TFOL, the future of luxury
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serenellarandolph
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0
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Interview, Sustainability
26 Sep 2013
Sometimes inspiration is just around the corner, and so it was when we popped round to the Shoreditch offices of sustainable consumer...
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24
Sep
2013

3 iOS Apps Creating A Luxury Mcommerce Experience

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Apps, brands, Digital, digital marketing, Fashion, iOS, luxury experience, luxury marketing, Marketing, mcommerce, mobile, social media, Strategy
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serenellarandolph
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0
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Digital, Fashion
24 Sep 2013
Since the SS14 fashion week season began in New York earlier this month, luxury brands have been busy releasing iOS apps in...
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21
Aug
2013

Are Online Retailers Missing Out On Opportunities To Attract Male Shoppers?

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brands, British brands, Digital, ecommerce, facebook, Fashion, fashion brands, Marketing, marketing strategy, mobile, news, social media, Strategy, twitter
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serenellarandolph
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0
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Digital, Fashion
21 Aug 2013
A new report into the UK’s biggest fashion spenders has highlighted a window of opportunity for brands looking to attract male consumers...
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9
Aug
2013

Wearable Tech: A Game-Changer For Luxury Brands?

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cookoo smarrtphone watch, innovation in luxury, luxury brands, luxury marketing, oakley skiing goggles, pebble smartphone watch, smartphone watches, wearable tech and luxury brands
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serenellarandolph
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0
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Digital, Fashion
09 Aug 2013
According to research company Canalys, 330,000 smartwatches were sold in 2012, with around 500,000 due to be sold this year. Both these...
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11
Jul
2013

Luxury Brands And The Evolution Of Branded Video – 5 Creative Approaches

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branded content, branded video content, cartier destinee, chanel once upon a time film, digital marketing, digital marketing for brands, digital strategy for brands, fashion brands, FASHION MARKETING, innovation in luxury, j'adore Dior le parfum, just so london, les bentley boys, long form video, luxury brands, miu miu the women's tales, mobile, online content, ooyala report, tablet and mobile, TFOL, the future of luxury
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serenellarandolph
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0
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Digital, Fashion
11 Jul 2013
Vine’s instant success and Instagram’s hurried response by way of Instagram Video should serve as proof if it were needed how much...
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29
May
2013

TFOL Talks To: Scott Morrison, Marketing And Commercial Director, Diesel UK

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branded content, Diesel Marketing, digital marketing, innovative digital campaign, luxury denim, premium denim, Renzo Rosso Diesel, Scott Morisson Diesel Uk, social media and ecommerce, social media ROI, social media strategy, Studio Africa Diesel, Studio Africa Edun, the customer journey, the future of luxury
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serenellarandolph
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0
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Digital, Fashion
29 May 2013
Diesel’s innovative and playful marketing approach stands as testament to the spirit behind its founder’s personal motto ‘Only the Brave’. The Future...
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28
May
2013

TFOL At: The Luxury Law Summit

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caledonian club, counterfeit good, counterfeit industry, fake luxury goods, intellectual property law, intellectual property law and luxury brands, luxury brands efforts to control fake goods, luxury law summit
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serenellarandolph
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0
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Digital, Fashion
28 May 2013
Social responsibility was one of the overarching themes at last week’s Luxury Law Summit. The inaugural event organised by The International Herald...
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26
Apr
2013

3D Printing And Luxury // The Top 5 Emerging Luxury Markets // New Perceptions Of Luxury

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3d printing, definitions of luxury, digital innovation, digital marketing
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serenellarandolph
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0
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Design, Digital, Fashion
26 Apr 2013
As befits Spring this week’s stories of note centre around the idea of  ‘The New’ – new ideas, new markets, new technologies....
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28
Mar
2013

Retailers Use Tech In-Store To Drive Sales // Fashion And Tech In China // Mobile Integration In Luxury Vehicles // Mobile Drives Hotel Bookings

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digital marketing, digital strategy for brands, evolution of luxury, experiential marketing, luxury brands, Luxury brands China, online marketing, WeChat, Weibo
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serenellarandolph
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0
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Digital, Fashion, Lifestyle
28 Mar 2013
This week, mobile devices conquer the news. From playing a key role in gathering consumer insights and communicating exclusive customer offers in-store...
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