Mark Twain once commented ‘reports of my death have been greatly exaggerated’ could this now apply to print magazines too?
Tomorrow the 5th of October, sees the launch of The Telegraph Media Group’s new dedicated luxury site and bi-annual magazine – Telegraph Luxury. Content will feature a range of world-class experts writing across 13 specialist subjects including art, motoring and men’s and women’s style. In keeping with the luxury theme the 100 page magazine is the largest editorial supplement the Telegraph has produced in an A3 format.
The move by The Telegraph to publish a print magazine with a luxury focus is the latest in a small but significant trend which has seen a revival of print publications with a luxury focus. Net-A-Porter, luxury cycle brand Rouleur, Waldorf Astoria Hotels & Resorts and Conrad Hotels have all decided that there’s definitely still a place for premium, publications tailored to niche, selective readerships. In the online world Harrods recently announced their new online quarterly magazine Luxury Post.
Telegraph Luxury will be multi-platform, optimised to look just as beautiful and work as seamlessly whether viewed on a desktop browser, mobile phone or tablet device. Michele Lavery, Head of Fashion, Luxury and Magazines, said, “The launch of Telegraph Luxury is an incredibly exciting moment for us. It is the next stage in our digital development; offering something new and exciting to our loyal readership whilst also reaching a new audience.”
In an attempt to become an indispensable resource to those with an interest in luxury registered users can sign in to access a comprehensive diary to keep up-to-date on not-to-be-missed events, exhibitions and auctions happening every day. The site has incorporated a convenient ‘Notebook’ feature which will enable time-pressed users to save the articles, details and events that catch their eye, so that they can be read at a later date.