TFOL Snapshot 17.04.15

This week’s TFOL Snapshot includes the Telegraph’s inaugural Luxury Visionaries list highlighting the most daring and experimental innovators in their fields. The innovation continues with Spring – the app that makes Instagram, finally, shoppable. Burberry continues to lead the way with social media and uses Snapchat, while the growth of the Menswear market continues to outpace Womenswear.

1. The Luxury Visionaries 2015

“In a new annual portfolio, Telegraph Luxury selects the masterminds and aesthetes resetting the luxury agenda.”

Read full article on: THE TELEGRAPH

2. Spring, The Shoppable Instagram, Closes $25M In Series B

“Spring works by integrating directly with fashion brands, who users can then follow on the platform to see their new posts. Each post has an item of clothing in it, complete with scrollable pictures, a price, and a description.”

Read full article on: TECHCRUNCH

3. The Business of Menswear Is Booming, So Will It Always Be in Womenswear’s Shadow

“Menswear is growing. Like a toddler at the heels of his big sister, it’s growing fast, even faster than womenswear. A recent report found that growth of men’s clothing sales is outpacing both computers and beer; another showed that menswear grew faster than womenswear in 2014—4.5 percent versus 3.7 percent.”

Read full article on: STYLE.COM

4. Burberry Launches Snapchat Account

“Burberry is one of the first luxury retailers to launch an official social media account on Snapchat. Prior to the British brand’s celebration of a new Los Angeles flagship store on Thursday, it will be posting regular stories to the account.”

Read full article on: FASHIONTIMES

5. Online Shopping Survey Turns Up Counterintuitive Findings

“Men might consider engagement with a retailer on social sites, exploring products on mobile apps, comparing prices across multiple sites and interacting with web-connected devices in a store location the beginning of the shopping process more so than women.”

Read full article on: FORBES