Veuve Clicquot Champions Innovation Launches International Design Contest

Since its creation in 1772, Veuve Clicquot has played an instrumental role in establishing and evolving the champagne industry. In fact, since the brand’s inception over 240 years ago, innovation and creativity have run deep in the Veuve Cliquot DNA.

Continuing the spirit of innovation today, Veuve Clicquot are now inviting emerging designers to enter the first international Re-Creation Awards.

Veuve Clicquot’s forward thinking roots can be traced back to Madame Clicquot Ponsardin’s invention of ‘riddling’, the process adopted by all champagne houses, still used today, to remove sediment from champagne rendering it crystal clear.

It’s in the continuing spirit of innovation Veuve Clicquot have launched “The Re-Creation Awards.” The brand’s first international design competition with a judging panel featuring a line-up of influential names from the world of design including renowned British designer Tom Dixon OBE and sculptor and designer Pablo Reinoso.

Hosted in nine countries, including the U.S., Australia, Brazil, Japan and the UK, the contest invites young designers and members of the public to reinterpret and create a limited edition of the Veuve Clicquot Mailbox.

The gift box, styled like a vintage American mailbox, is inspired by Madame Clicquot’s correspondence  exchanged between the House  and clients in cities around the world since its opening in 1772.

Two finalists from each country will be selected and flown to the Hôtel duMarc, Veuve Clicquot’s hotel in Reims, France, for the International Final. The overall international winner will see their mailbox design become the next limited edition for 2015,distributed worldwide, and revealed at Milan Design Week. The chosen designer will also be featured in Wallpaper* Magazine and win 10,000€.

The competition opens October 1st and all entries should be made before the deadline of November 15th – visit the Veuve Clicquot Re-Creation Awards to discover more and enter the competition.