TFOL: News Snapshot 20.01.15

This week Fendi step into the world of e-commerce, the newest status symbol is wellness, luxury industry predictions for 2015.

1. Fendi to launch e-commerce this spring

“One of LVMH’s largest brands is about to test luxury shoppers’ appetite for leather goods and high-end ready-to-wear online.”

Read full article: FASHIONISTA

2. Technology is latest battlefront in luxury autos

“Digital technology has become central to selling vehicles, not only on smartphones and tablets but in innovative showroom settings.These are some of the ways that luxury brands are embracing the megatrends discussed at the Automotive News World Congress”

Read full article: ADAGE

3. Looking like money: how wellness became the new luxury status symbol

“When the recession hit in 2008, luxury shoppers became more reluctant to purchase goods that actively flaunted their wealth. Now, a few years after the recession, it seems there has been another shift, as luxury consumers pour their money into boutique fitness classes and expensive.”

Read full article: STYLE.COM

 4. ‘Tinder for fashion’ app Grabble targets 1M users as e-commerce moves to mobile

“Grabble’s innovative marketing strategies and intelligent use of tech have made it a must-have app for its target demographic that takes advantage of the consumer switch to mobile.The team believe that mobile home screens are fast replacing internet search engines as the go-to source for data gathering,”

Read full article: FORBES 

 5. 20 Predictions for the luxury goods industry in 2015

“2015 will be another challenging year for the luxury goods industry.In particular, the economic instability, social unrest and armed conflict buffeting formerly fast-growing emerging markets will further drive up the strategic importance of the developed markets.This will create new risks, but opportunities too.”

Read full article: LUXURY SOCIETY